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What makes consumers tick when it comes to seafood?
Head of Marketing Greg Smith shares insights from our State of the Nation consumer research project. -
Spring 2021 update from Love Seafood
Our Head of Marketing Greg Smith shares an update on consumer marketing activity and business support delivered via our Love Seafood initiative. -
Love Seafood encourages consumers to Bring on Better Living
We’re launching a new campaign theme, informed by market research, for second year of our long-term consumer marketing initiative -
Customs and Trade News - May 2022
Details of the UK’s involvement with AfCFTA, negotiations for an enhanced trade deal with Switzerland and newly appointed trade envoy for Japan. -
Consumer research
The first step in changing behaviour is knowing what really drives consumers. We commission research into attitudes towards buying and eating seafood. -
UK Pavilion at Seafood Expo Global
We’re attending the Seafood Expo Global (SEG) trade show in Barcelona in April. Find out how your business can get involved. -
Summer 2021 update on Love Seafood consumer campaigns
Our Head of Marketing shares details of Love Seafood consumer campaigns planned for the next year. -
What we learned from the first six months of Love Seafood
Our Head of Marketing shares insights from our evaluation of how Love Seafood consumer marketing activity performed from October 2020 to March 2021. -
Marketing Masterclass: Maximising social media for business
A webinar for independent foodservice businesses – sign up to learn how to build an online community and get the most out of social media. -
Marketing Masterclass: An intro to local search engine optimisation
A webinar for independent foodservice businesses – sign up to learn how to get started with Google MyBusiness. -
Webinar ‘marketing masterclasses’ for seafood businesses
Free webinars with industry experts to support independent restaurants, fishmongers and retailers and fish and chip shops. -
Industry get sneak preview of new consumer brand ahead of October launch
Webinars for seafood businesses share details on how to get involved in our new consumer marketing brand.